Why I built it Why build a plugin that wants to sound like a radio transmitter
I have a hobby that is closer to an obsession: audio processing for radio broadcast. FM radio is still widely used in Israel, and it may be the last analogue medium in daily use. I like the sound of it: the slightly narrowed bandwidth, the faint wash of noise underneath everything, the way a station has a character before a single song plays.
For more than a decade I've been the technical manager and a co-founder of KZradio, a web station in Tel Aviv. When we came back as an internet-only station, FM was still the badge of legitimacy. On FM we would have been a big fish in a small analogue pond; on the web we were plankton in an ocean. So we set out to prove we were a real station: proper language on air, a schedule anchored to the top of the hour, and an FM sound.
That sound isn't nostalgia, it's the answer to a specific problem. An FM station is heard in bad conditions by design: road noise, a weak signal, a cheap receiver. Against all of that it has to stay at one steady, comfortable level through a new single, a thirty-year-old master, a live announcer and a commercial, with no one touching a fader. The tools that solve that leave fingerprints, and those fingerprints are what people mean when they say a station sounds big.
A web station needs none of it. Honestly, a slow, gentle gain control would have done the job. I wanted more than it needed: multiband compression, low-frequency enhancement, stereo expansion over the top. Loud and proud. Then at a convention the chief engineer of a large FM station asked how we were getting such a big sound on a web stream, and I knew I'd got somewhere. I have since turned most of it back down. Listening changed, the constraints went away, and I got older and learned to respect the fact that different music wants to be different loudnesses.
TRANSMIT Tower is that whole argument, with a switch on it. The gentle end of the preset list is the station I run today. The aggressive end is the station I ran a decade ago. EXTREME is that younger version of me with the gloves off, because that character was never a side effect. It was the point.
Soon there will be no FM towers left in sight. But one thing doesn't change, and it's the only reason this plugin exists: we always want to sound better.
— Omer